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Mass Communication
Performance of Government Owned Print Media vs Private Owned Print Media
ABSTRACT
The study is aimed at identifying problems of government owned print media as exemplified by Tide Newspaper and then to make a comparative analysis with the Independent Monitor, a private newspaper to ascertain the level of its performance despite its problems. This was necessitated by the current widespread belief that government owned print media are performing below standard.
To identify those difficulties, two main sources of data were applied. The person to person survey technique and the administration of questionnaires. The person to person survey technique were used to obtain verbal information while the questionnaires were used to obtain written responses.
The tested hypothesis for the study was: problems of government owned print media were both political, economic, managerial, and technological in nature. The finding for the study conform to the factors stated above – economic, political, managerial and technological factors poses the difficulties experienced in government – owned media.
This study in view of the findings, recommended that, government should strive hard to dissociate itself from the day to day running of the media, should find the media as effectively as possible and regularly monitor the activities of management.
₦3,500.00Influence of Online Advertisements on Online Shopping Among University of Nigeria, Nsukka Staff and Students
INFLUENCE OF ONLINE ADVERTISEMENTS ON ONLINE SHOPPING AMONG UNIVERSITY OF NIGERIA, NSUKKA STAFF AND STUDENTS
- PROJECT YEAR: 2019
- NUMBER OF PAGES: 114
- FILE TYPE: PDF
- DEGREE: BACHELOR
- INSTITUTE: DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, UNIVERSITY OF NIGERIA, NSUKKA
₦3,500.00Audience Perception Of The Effect Of Television Advertising On Women’s Buying Habits Of Ariel Detergent
ABSTRACT
This study is based on a survey of randomly selected users of detergents in Port Harcourt Metropolis, Rivers State, Nigeria. It examined the role played by television adverts in influencing women’s preference for Ariel, which is one of the leading detergent brands in the home care industry in Nigeria. Results from the study revealed that women of different age group and marital status were equally influenced by television adverts in their preference for the brand. 66.67% of the respondents showed preference for Ariel out of the various brands of detergents studied. The major reasons adduced for the preference of Ariel are its captivating advertising (55.56%) and rich quality (33.33%). Television advertising was most preferred by 72.22% of the respondents of all the media used in advertising Ariel. The need for high preference to advertising is therefore highlighted for companies that want to not only retain their market but also take positive steps to increase their market share.
₦3,500.00MASS MEDIA AND CONFLICT MANAGEMENT IN PUBLIC INSTITUTIONS
MASS MEDIA AND CONFLICT MANAGEMENT IN PUBLIC INSTITUTIONS
Information is power, this way, perceptions can be changed by access to the mass media. Different types of media are utilised globally to distribute knowledge and idealistically, it is also a tool for democracy. Freedom of expression is not only the core of a healthy media but also a fundamental human right and vital for a democratic structure. It stands for freedom of speech, the right to information and the representation of different opinions in a heterogeneous society. In any culture of conflict prevention, the media are an essential part and indispensable for societies trying to make a transition towards peace. On the other hand, media can be misused for propaganda purposes, to incite hatred and spread rumours and therefore artificially create tension (Raynold, 2008).
₦3,500.00Influence of the Hope Newspaper and Trace Magazine’s Political Report on the Voting Pattern of Akure Residents During the 2020 Gubernatorial Poll
INFLUENCE OF THE HOPE NEWSPAPER AND TRACE MAGAZINE’S POLITICAL REPORT ON THE VOTING PATTERN OF AKURE RESIDENTS DURING THE 2020 GUBERNATORIAL POLL
- PROJECT YEAR: 2023
- NUMBER OF PAGES: 57
- INSTITUTE: THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF THE SOCIAL SCIENCES, ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO
₦3,500.00Influence of Broadcast Media on the Control of Covid-19 in Uyo Urban
INFLUENCE OF BROADCAST MEDIA ON THE CONTROL OF COVID-19 IN UYO URBAN
- PROJECT YEAR: 2023
- NUMBER OF PAGES: 63
- FILE TYPE: DOC
- DEGREE: BACHELOR
- INSTITUTE: DEPARTMENT OF COMMUNICATION ARTS, UNIVERSITY OF UYO, NIGERIA
₦3,500.00Journalists Perception of Brown Envelope Syndrome in Calabar Metropolis
JOURNALISTS PERCEPTION OF BROWN ENVELOPE SYNDROME IN CALABAR METROPOLIS
- PROJECT YEAR: 2023
- NUMBER OF PAGES: 52
- FILE TYPE: DOC
- DEGREE: BACHELOR
- INSTITUTE: DEPARTMENT OF MASS COMMUNICATION, FACULTY OF COMMUNICATION TECHNOLOGY, UNIVERSITY OF CROSS RIVER, CALABAR
₦3,500.00Advertising as a Tool for Economic Development
ADVERTISING AS A TOOL FOR ECONOMIC DEVELOPMENT
- CASE STUDY: VID VISION MEDIA, CALABAR
- PROJECT YEAR: 2023
- NUMBER OF PAGES: 54
- FILE TYPE: DOC
- DEGREE: BACHELOR
- INSTITUTE: DEPARTMENT OF MASS COMMUNICATION, FACULTY OF COMMUNICATION TECHNOLOGY, CROSS RIVER UNIVERSITY OF TECHNOLOGY CALABAR
₦3,500.00Impact of Social Media on the Reading Culture of Uniben Undergraduate Students
IMPACT OF SOCIAL MEDIA ON THE READING CULTURE OF UNIBEN UNDERGRADUATE STUDENTS
- PROJECT YEAR: 2021
- NUMBER OF PAGES: 63
- FILE TYPE: DOC
- DEGREE: BACHELOR
- DEPARTMENT: DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, UNIVERSITY OF BENIN, BENIN CITY
₦3,500.00Public Relations And The Corporate Image Of Champion Breweries, Uyo
Public Relations And The Corporate Image Of Champion Breweries, Uyo
- TYPE: Master’s Dissertation
- NUMBER OF PAGES: 63
- INSTITUTE: Department of Linguistics And Communication Studies, Faculty of Humanities, University of Port Harcourt
- FILE TYPE: DOC
₦5,000.00Mirroring Nigeria’s Past Through Films: A Focus On Imperialism, Military Rule, Ethnicity And Religion In The Movies ‘October 1’ and ‘76’
MIRRORING NIGERIA’S PAST THROUGH FILMS: A FOCUS ON IMPERIALISM, MILITARY RULE, ETHNICITY AND RELIGION IN THE MOVIES ‘OCTOBER 1’ AND ‘76’
- PROJECT YEAR: 2019
- NUMBER OF PAGES: 232
- INSTITUTE: THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, NNAMDI AZIKIWE UNIVERSITY, AWKA
- MASTERS THESIS
₦5,000.00