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Influence Of Advertising On The Purchasing Habit Of Consumers Of Gino Pepper And Onion Tomato Seasoning
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ABSTRACT
The study sought to find out it Alakahia residents are expose to Gino pepper and onion tomato seasoning; find out the frequency of exposure of residents of Alakahia to Gino pepper and onion tomato; assess the influence of Gino pepper and onion tomato seasoning mix advertisement on the purchase habit of residents of Alakahia and to find out whether residents of Alakahia purchase Gino pepper and onion tomato seasoning because of the advertisement they have watched. The study anchored on uses and gratifications theory and consumer behavior theory. Based on this, the study adopted survey method with questionnaire as the instrument of the study. The sample size was 384. Findings reveals that majority of the respondents were exposed to Gino pepper and onion tomato advertisement. Findings also shows that the other factor other than this advertisement that influence their purchase habit is the price of the product. The researcher recommended that Gino pepper and onion tomato advertisement should be strategically placed in programme with heavy viewership to increase its audience exposure. The researcher also recommended that this advertisement should guide against faking the product in order to retain patronage of the consumers.
Television advertisements have a significant role in influencing the buying habits of residents of Alakahia community in Port Harcourt metropolis. Port Harcourt is a major commercial and economic hub in Nigeria, with a diverse population of residents who have varied preferences and tastes when it comes to buying products and services.
Television advertisements provide a unique opportunity for businesses to reach a large audience of potential customers in Port Harcourt and create brand awareness for their products or services. By showcasing their products or services on television, businesses can attract the attention of residents who may be interested in what they have to offer.
Furthermore, television advertisements can also help to influence the buying decisions of residents by highlighting the benefits and unique features of a particular product or service. For instance, an advertisement for a new brand of detergent might highlight its cleaning power, effectiveness, and affordability, which can convince residents to purchase it instead of a competing brand.
Another way that television advertisements influence buying habits is by creating a sense of urgency and scarcity among consumers. By promoting limited-time offers, discounts, or deals, businesses can create a sense of urgency among consumers and encourage them to act quickly before the offer expires. This can lead to increased sales and revenue for the business.
Overall, television advertisements create an impact on the buying habits of residents by using creative and persuasive messages, and other forms of awareness in reaching a large audience of potential customers, creating brand awareness, influencing buying decisions, and ultimately driving sales and revenue.
for the bove reasons, the focus here is to understand the specific roles played by Gino pepper and Onion tomato television advertisements in influencing the purchase decision of residents of Alakahia community in Port Harcourt Metropolis.
