Linguistics and Nigerian Languages

ABSTRACT

The study sought to find out it Alakahia residents are expose to Gino pepper and onion tomato seasoning; find out the frequency of exposure of residents of Alakahia to Gino pepper and onion tomato; assess the influence of Gino pepper and onion tomato seasoning mix advertisement on the purchase habit of residents of Alakahia and to find out whether residents of Alakahia purchase Gino pepper and onion tomato seasoning because of the advertisement they have watched. The study anchored on uses and gratifications theory and consumer behavior theory. Based on this, the study adopted survey method with questionnaire as the instrument of the study. The sample size was 384. Findings reveals that majority of the respondents were exposed to Gino pepper and onion tomato advertisement. Findings also shows that the other factor other than this advertisement that influence their purchase habit is the price of the product. The researcher recommended that Gino pepper and onion tomato advertisement should be strategically placed in programme with heavy viewership to increase its audience exposure. The researcher also recommended that this advertisement should guide against faking the product in order to retain patronage of the consumers.